Webinars

Many apps have quality gaps - how's yours?

Overview
Worried that your mobile app has a quality gap? According to Cap Gemini and Sogeti’s fourth annual World Quality Report, “a troubling two-thirds of organizations (65%) do not have the right tools to test mobile applications and 52% do not have access to the required devices.” If not addressed, these gaps will have a major impact on the quality of your mobile applications.

So, come join Pyramid Consulting and Mobile Labs to explore how testing professionals can close the app quality gap for you. Learn how they end up finding the right testing tools and also determine the best possible ways for managing your mobile test devices. What’s more, you will also learn:

• How to automate mobile app tests without using Jailbroken or rooted devices
• How object character recognition (OCR) and embedded libraries impact test accuracy
• When to consider keeping devices in your network or on-premise
• The security implications of a public device cloud

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Unravelling the Secrets of Effective Web 2.0 Test Automation

Overview
The rapid adoption of AJAX technologies used for creation of Web 2.0 sites has caused disruptions throughout the IT world. This webinar will focus on one such area of disruption - Functional Test Automation. Established commercial tool providers are being upstaged by open-source tools that can react more quickly to the rapid pace of change. Should you make the switch to these new tools? Are there better ways of managing the chaos? Today, companies need to be aware of all solutions available, and whether to use open source or vendor provided tools – an active part of the discussion involving automated testing tools. Join Pyramid to explore:

• The nature of the Web 2.0 test automation problems
• The range of possible solutions – commercial or open sources tools
• Strategies for effectively managing test automation efforts within this environment

Why Cross Platform Development is Key in Mobile Application Design

Mobility is transforming business as radically as the web did. By leveraging cross platform frameworks, companies are creating a mobile strategy that will get them into the mobile market quickly, and provide a scalable plan for the future.

Hear from experts as they cut through market noise and discuss the platform-based approach, the most effective strategy for mobilizing enterprise systems while allowing companies to easily manage the entire mobile enterprise, and integrate mobile and legacy environments in a flexible, seamless, and cost-effective manner.

Geoff Hayden of Rhomobile, a division of Motorola Solutions, shares specific examples how to:

• Decrease the challenges of supporting an 'overly complex' enterprise mobile device market;
• Securely integrate enterprise mobile apps into antiquated investments in backend systems; and
• Reduce the fear associated with costly mobile projects

Hear how 'going mobile’ can have a dramatic impact on your business productivity.

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4 Ways Mobile is Reinventing Retail

The Experience is Everything in Retail. Please join Pyramid Consulting and Motorola Solutions to hear their perspective on emerging trends in retail and the steps that other successful retailers are taking to meet and exceed increasing customer expectations, drive more efficient operations, and enable a more positive shopping experience. As consumers often have more access to information with their own mobile device, it is critical that retailers elevate their game by providing better associate tools to assist customers in-store while embracing their customers’ demands for an omni-channel path to market. This session will illuminate how mobile enterprise solutions have the potential to orchestrate the consumer’s path to purchase, enable associates to better serve customers, and ultimately drive loyalty and bottom line results.

From Scott Moreland of Motorola Solutions, learn how mobile solutions can help retailers:

• Orchestrate the consumer’s path to purchase;
• Enable associates to better serve customers; and
• Ultimately drive loyalty and bottom-line results

According to the December 2011 Shopper Highlights Survey, 67 percent of shoppers cited a better experience in-store with associates and managers using the latest mobile technologies. Listen today and take the first step toward reinventing the retail experience for your customers.

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Deploying Mobile Payments to Increase Revenues and Decrease Costs

Mobile payments, strategically deployed, provide a unique opportunity to both decrease costs and increase sales. But does your business have a mobile payments strategy?

The hype cycle has been building tremendously in recent months toward the emergence of smartphone wallets and mobile payments in the U.S. market.

Are you ready for mobile payments? What exactly is 'mobile payment' and why does it matter? How can it help your business to reduce its payment processing costs? How can it help increase sales and customer loyalty?

Listen as Pyramid outlines the key strategic issues in the development, testing, and deployment of mobile payments applications, including how the technology can improve your company's bottom line and reach this new channel. You will learn strategies from industry experts on Mobile application development and testing using mobile payments as an example - a rapidly adopting alternative payment method that is revolutionizing the way consumers make purchasing decisions and, most notably, pay for transactions.

• Learn why mobile is both a "disruptive technology" and a "channel changer"
• Get an overview of the mobile payments landscape, the players, and approaches
• Understand the role that mobile payment plays in enabling other aspects of mobile commerce, such as mobile marketing, loyalty, and customer self-service
• Find out how to deploy mobile payment to decrease costs and increase revenues
• What are some of the challenges in deploying mobile solutions across the many mobile device types and operating systems in the marketplace today and how to overcome them.

Learn strategies from industry experts as we outline the key strategic issues in the development, testing, and deployment of mobile payments applications for revenue generation.

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